Privacy Policy

1. General

1.1 Dana Hadar Marketing and Consulting, Company No. 034196923 (“the Business”, “we”, “us”) operates the website https://dana-hadar.com/ (“the Website”) and is committed to protecting privacy. 1.2 This policy explains what information we collect, how we use and share it, and what your rights are. If you do not agree to this policy, please refrain from using the Website. 1.3 By providing Personal Information through the Website, you are deemed to consent to the terms of the Website’s Terms of Use and this Policy, and specifically to the collection, storage, and use of your Personal Information. There is no legal obligation to provide Personal Information. However, without it, the Business may not be able to respond to your inquiry or offer the full scope of Website use.

2. Acceptance of Policy and Use of the Website

2.1 Use of the Website constitutes acceptance of this policy and the Terms of Use. 2.2 The Website is intended for users aged 18 and over. Anyone under the age of 18 may only use the Website with the consent of a parent or guardian.

3. Types of Information We Collect

3.1 Information provided directly: First name, last name, phone number, email address, and free-text content submitted via forms (contact / quote request / newsletter). You are not legally required to provide this information, but without it we may not be able to respond to your inquiry. Please refrain from entering sensitive information or information about third parties without their explicit authorization and consent. 3.2 Technical and analytical information: IP address, browser type and device, operating system, pages viewed, time spent on site, referral source, usage events, and online identifiers. This data is collected via cookies and similar technologies, as well as tracking codes such as: Google Analytics 4 / Google Ads / Meta Pixel / LinkedIn Insight / Hotjar / Google Tag Manager.

4. Purposes of Processing and Use of Information

4.1 Responding to leads and follow-up contact, including providing quotes and information. 4.2 Operating the Website, maintenance, security, and troubleshooting. 4.3 Analyzing usability and improving user experience and content. 4.4 Personalizing content and marketing communications, subject to consent. You may withdraw consent at any time. 4.5 Compliance with legal requirements and protection of legal rights.

5. Legal Basis for Processing

5.1 Explicit consent: For direct marketing and non-essential cookies. 5.2 Legitimate interest: For operations, security, analytics, and improvement, subject to balancing of rights. 5.3 Legal obligation: Where applicable.

6. Sharing Information with Third Parties

6.1 Service providers acting on our behalf for website and service operations: hosting and servers, maintenance and security, CRM, email marketing, analytics and advertising, and user experience tools. We will share information as required and will impose appropriate data protection obligations. 6.2 Authorities and competent bodies: Where required by law or court order. 6.3 Structural change: In the event of a merger, sale, or transfer of operations, information may be transferred to the acquiring party, subject to continued use in accordance with this policy. 6.4 Aggregated / anonymized information: We may share statistics that do not identify any individual.

7. Cookies

7.1. The Business uses Cookies or other tracking technologies to collect information in order to track traffic on the Website, including operating and improving offers through the Website; displaying and assisting in measurements and research regarding the effectiveness of various offers, advertisements, and communications through various media; personalizing the content and advertisements displayed to the user, and so on. 7.2. ‘Cookies’ are files that are installed on the device from which the user browses the Website (computer, smartphone, etc.) and which store different types of information on the user’s device, including to collect data about Website use, to verify details, to collect information details such as entry and exit times from the Website, to enable proper and full operation of the Website, etc. 7.3. The Business does not require Website Users to accept ‘Cookies’ and they have the option to avoid receiving ‘Cookies’ at any time. 7.4. You can avoid the use of cookie files by changing the settings in your browser. To do so, you should use the browser’s help file. However, disabling cookie files may result in the inability to use some of the services and features of the Website or other websites. Since in most cases there are no options that allow you to block cookie files without completely disabling the functionality and features they add to the Website, it is recommended to leave them on when using the Website. In addition, you can delete cookie files from the device used to access the Website at any time.

8. Transfer of Information Outside Israel

8.1 Your information may be processed outside of Israel (for example, in the United States or the European Union) through global service providers. 8.2 We will implement standard contractual protection mechanisms and comply with applicable law. By agreeing to this Policy, you also consent to the transfer of your Personal Information outside of Israel for the purposes stated in Section 7 of this Policy. If you do not wish for such transfers, please refrain from using the Website and submitting your details. 8.3 Typical destinations: Subject to the service providers in use.

9. Information Security and Retention

9.1 We implement reasonable technical and organizational measures in accordance with information security regulations, including access restrictions, encryption where appropriate, and access logging. While these measures reduce risks, no security is absolute. 9.2 Retention policy: Leads and contact details will be retained for up to 18 months from the date of last interaction, or as required by law or for the preservation of rights, after which they will be deleted or anonymized. Analytics data will be retained in accordance with the settings of the relevant platforms.

10. Your Rights as a Data Subject

10.1 Access: Request a copy of the information we hold about you. 10.2 Correction / Update: Request correction of inaccurate information. 10.3 Deletion: Request deletion of information in accordance with applicable law and retention obligations. 10.4 Restriction of use and direct marketing: Withdraw consent for marketing at any time via the “unsubscribe” link in communications or by contacting us directly.  10.5 Response times: We will process all other requests within up to 30 days, subject to identity verification. 10.6 To exercise rights, contact us: Phone: +972-54-6369529 Email: [email protected]

11. Minors

11.1 The Website is not intended for minors under the age of 18. 11.2 We do not knowingly collect information from minors. If we become aware that we have collected information from a minor, we will act to delete it promptly.

12. Links to External Websites

12.1 The Website may contain links to third-party websites that are not under our control. 12.2 We are not responsible for their content, services, or privacy policies. It is recommended to read the relevant terms of use and privacy policies of such websites before using them. Use of such sites is at the user’s sole responsibility.

13. Prohibition on False or Harmful Submissions

13.1 Submitting false information or information that infringes the rights of others is prohibited and may constitute a criminal offense or civil wrong. 13.2 We reserve the right to take appropriate legal action.

14. Policy Updates

14.1 We may update this policy from time to time. 14.2 The binding version is the most recent version published on the Website. In the event of material changes, an appropriate notice will be presented on the Website.

15. Contact Information

Dana Hadar Marketing and Consulting Company No. 034196923 Address: 8 Asirei Tzion, Petah Tikva, Israel Phone: +972-54-6369529 Email: [email protected] Privacy Officer: Dana Hadar In case of discrepancy, the Hebrew version shall prevail.